Meet the team

Samantha Andrews

Founding Managing Director

Incubai’s founder is a true ABM maestro, bringing spades of experience across high-value global accounts and 20 years-worth of multi-disciplinary marketing experience.

Samantha’s magic touch helps bring people together at just the right time (we’re looking at you, Sales and Marketing). She can help you transform client perceptions, reframe key relationships and advise on best practice across strategy and execution.

She’s previously helped a number of major businesses establish their ABM programmes and close massive deals.

Adam Emslie

Insight Analyst

Adam is Incubai’s insights wizard. He brings some serious data and analytics chops to the Incubai table, having worked with some of the world’s biggest technology companies.

Data only becomes useful when it’s interrogated and understood. Thankfully, Adam has those skills, taking quantitative and qualitative data from a huge range of sources to produce insights that amplify the impact of your ABM programmes and make a difference to your business’s future.

Adam is Incubai’s insights wizard. He brings some serious data and analytics chops to the Incubai table, having worked with some of the world’s biggest technology companies.

Data only becomes useful when it’s interrogated and understood. Thankfully, Adam has those skills, taking quantitative and qualitative data from a huge range of sources to produce insights that amplify the impact of your ABM programmes and make a difference to your business’s future.

Adam Hewett

Lead Creative

To be successful with ABM creative and content work, you need someone who knows what they’re doing. For Incubai, Adam Hewett was always the man for the job, bringing his 20 years of creative industry experience to our bespoke ABM programmes.

Adam knows his stuff. He previously spent the best part of 10 years with Incubai’s sister agency, Orckid (part of Selbey Anderson), which specialises in deploying stunningly creative digital projects.

Although a creative by trade, Adam is involved in the ABM process to ensure the final content is built for maximum impact.